ACCORDING TO THE USDA, IN ORDER TO QUALIFY AS "FANCY," KETCHUP MUST HAVE A MINIMUM OF 33% TOMATO SOLIDS IN THE SAUCE. 

I’d like to think of myself as comprised of at least 35% tomato solids. Partially because of the amount of McDonald's ketchup I consume, and partially because of the fact that I'm all about going the extra mile (except when it comes to actual cardio).

I have experience in product, beauty, and slice-of-life style filmmaking—all of which examines the human side of products and people. I’ve directed for brands including Google, Meta, McDonald’s, Oakland Museum of California and make sure to carve out time once a year to completely over-deliver on a small local business commercial. Also, I’m told I have very soft hands.

The greatest creative advice I ever received regarding my career was “It’s not about thinking outside the box. It’s about jumping as high as possible within the box—stretching out to every corner and pushing into the walls”.

Fancy, huh?